We get to know you, we get to understand your business and we assess your business sector; getting a detailed profile of where the marketing opportunities exist for you, before we even think about starting any work with you.
We gather business and industry-level data; aligning this insight with the latest digital marketing platforms, we’ll create our bespoke digital marketing strategy.
We’ll carry out the established marketing plan, as defined by a data-informed strategy; whilst refining campaigns for the greatest success, continually.
We’ll sit down with you and review performance throughout the course of the strategy. We value all of our customers, and look to grow lasting business relationships.
SEARCH ENGINE OPTIMISATION
We are experts in understanding the complete and utter shit show that is the guidelines and regulations employed by search engines. This puts us in the strong position of being able to help your brand succeed. There are no hard and fast rules in the world of search engine marketing, but being able to understand legislation, best-practice and having detailed, working experience, allows us to position your website to perform as well as it possibly can.
An effective organic search optimisation strategy will include a stream of content creation, that is then used for link-building purposes, whilst complimenting other activity – including ongoing technical changes and publication of additional onsite content.
In order to gain the very most from organic search results, a website requires a technically sound footing. We’ll run a full set of audits, applying our full detailed knowledge of the workings of search marketing, and provide a list of prioritised – and actionable – recommendations.
However, we’ll follow this up by detailing everything we find, and will structure it by importance – meaning that items that are more likely to have the greatest impact – are actioned first, with less impactful items being carried-out as a secondary agenda. Once we’ve established that your website is technically secure, we can begin a proactive approach in enhancing your SEO presence.
SOCIAL MEDIA MARKETING
Despite having established itself as a legitimate marketing channel, over the last few years, social media marketing is still relatively underutilised by many businesses. However, it’s becoming clearer over time, that anyone who dismisses social media as a marketing channel will be missing out on a vast opportunity. Technically, anyone can post a business promotion on Facebook, but without working knowledge of the platform; a strong social media strategy and experience in capitalising on the best opportunities, it can be very difficult – not to mention time consuming – for a brand to truly make the most of it.
Upon deciding that social media marketing is a good opportunity for your brand, we’ll discuss what is ultimately looking to be achieved and make sure that our work can be aligned with this. Such is the nature of social media, and the number of active platforms available for marketing, it can be used for a host of different end-goals. Where some businesses will be expectant in using social media exclusively as a brand awareness, customer engagement and service platform, other businesses will be looking to generate a more tangible profit. Of course, neither of these desired outcomes are ‘right’ or ‘wrong’, but the approach we’d be looking to take – in order to be successful – will vary quite drastically for each case. As a result, we always feel it’s best to align expectations, and requirements, at a very early stage of the process.