At the very heart of website design, all developers should be building the best site they can, with user experience (UX) as a key focus. Having a blisteringly fast website that looks awesome, on the face of it, will offer precisely fuck-all benefit to your business if your
potential customers can’t transact/complete the goal that you have set.
Whether this end goal is customer acquisition, purchasing/transacting, acquiring user details, whatever the fuck it is; the process will be largely the same.
A fluid user journey, whereby the site’s visitor is being led as simplistically and without
challenge* through your website interface, is crucial in improving conversion levels and
dramatically reducing angry – prospective – customers and shitty bounce-rates.
*These challenges are any/all possible hurdles or deviations that may be interpreted by the user, over the course of their journey on your sie. These challenge could range from something as obvious as not being able to clearly the read the text on screen – due to poor colour selection or font-size – all the way through to something less obvious to a designer, such as using industry/niche icons or terminology, that consumers may not be familiar with. There are also technical hurdles that could be included here; things like broken links on pages offer a shit user-experience and throwing them away from the user journey you had in mind.
Combining a beautiful aesthetic, that your brand is really fucking proud of, with a slick UX will – undoubtedly – result in the most successful website. No magic, no bullshit; just cold, hard factual insight.
If you’re looking to improve the user-experience of your website, or are considering freshening the whole thing up with a shiny new version, get in touch today with the contact form below.